Pärnu mnt 105, 11312 Tallinn, Estonia

E-commerce software development solutions

Elevate your presence in the competitive market and expand rapidly with our innovative, ROI-driven, and customer-centric e-commerce solutions. DigitalMara delivers top-notch custom e-commerce solutions for brands, retailers, wholesalers, distributors, manufacturers, resellers, suppliers.

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Entrust your custom project to the DigitalMara team

The success of our projects speaks volumes. With 12 years of experience and streamlined processes, we deliver projects efficiently, staying within budget and deadlines.

70+ professionals onboard

We have a strong team of proven professionals: software developers, DevOps Engineers, QA/AQA specialists, project managers, business analysts, UI/UX designers etc. Each of them is ready to bring to perfection your project

4,8/5 on Clutch and GoodFirms

High points for our projects speak for themselves. 12 years of experience and well-established processes allow us to implement projects in a short time without exceeding the budget.

DigitalMara’s innovative advancements in e-commerce

We have dedicated teams specializing in e-commerce custom software development. We are ready to invest in your project all the knowledge accumulated over 12 years of experience in digital commerce.

Comprehensive e-commerce platform development

Custom integrations for e-commerce

Payment gateways services

Business intelligence solutions for e-commerce

Platform migration solutions for e-commerce

Comprehensive e-commerce platform development

We provide a complete solutions for launching your online store. From conceptualization and initial sales to ongoing maintenance and analytics, our service covers every aspect of e-commerce development. We are ready to develop e-commerce platforms of any complexity: from visual part of online stores to comprehensive CRM solutions for e-commerce you require.

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Online stores website development
E-commerce portals
Marketplaces
E-commerce CRM
Product catalogue management
Order management systems
Mobile commerce development
Supply chain platforms
Logistic solutions

Custom integrations for e-commerce

Our specialists craft tailored e-commerce integrations utilizing REST and SOAP web API frameworks, ensuring seamless connectivity with third-party enterprise software such as CRM, CMS, accounting, marketing automation, inventory management, and ERP systems.

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Sales automation
Marketing automation
Customer support solutions
Inventory management systems
Payment gateways
Data exchange services

Payment gateways services

DigitalMara’s team is ready to expand the horizons of your eCommerce business by integrating a wide range of secure payment options, covering popular methods such as credit/debit cards, bank transfers, digital wallets and more. With our team you can be sure in high quality and security of the solutions. We have an extensive expertise in creating interfaces that allow customers to safely enter their payment information during checkout and ensuring seamless transactions between the ecommerce platform and financial institutions.

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Online payment systems
Bank services integrations
Bonus and discount systems

Business intelligence solutions for e-commerce

Maintain a competitive edge by leveraging data-driven insights and harnessing the power of Big Data to inform strategic decision-making ahead of your industry rivals. We support e-commerce organizations in utilizing their business data to gain insights for optimizing workflows and enhancing services via comprehensive e-commerce analytics solutions. We can help to achieve the following goals: encompassing and understanding customer behavior, improving stock management, personalizing shopping experiences, optimizing product portfolios, enhancing cross-selling and upselling, and identifying growth opportunities etc.

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Customer data analytics
Sales channels analytics
Product analytics
Sales performance solutions
Marketing analytics

Platform migration solutions for e-commerce

Skilled DevOps engineers will seamlessly migrate your e-commerce store, encompassing databases, configurations, functionalities, and design, from legacy servers to new platforms, ensuring zero friction or downtime while preserving your data integrity.

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What our clients say

Highly Recommended!
Couldn’t have made a better decision than deciding to work with DigitalMara. All of our expectations were either met or exceeded. Their team was timely and thorough with the development of our SaaS product. We are very happy customers and will be continuing to use DigitalMara for our future needs.
Scott Zuppan
Co-Founder, TopOut
Think and act like owners!
Director of Engineering, eCommerce, Walmart Global Tech Andrey and his team think and act like owners! I will continue to look for opportunities to work with DigitalMara. I’ve worked with various offshore and nearshore teams and they are the best of the best.
Elan Kaplan
Nuance Communications
UI is phenomenal!
Communicative and professional, although they could be better with deadlines. DigitalMara provides fantastic value in their work.
Dean Schumacher
Co-Founder, TopOut
Digitalmara Rocks!
I worked with the DigitalMara team for over 10 yrs. Their talent and dedication consistently exceeded my expectations. I highly recommend them for complex web application development.
Jim Van Baalen
Touch Commerce
Highly recommend!
The work delivered by the DigitalMara team is consistently extremely high-quality and is always delivered on time, with developers working hard to ensure that deadlines are always met. They communicate very openly, making sure that the client is up to date on all progress and realistic timelines.
Jim Van Baalen
Touch Commerce
Top-notch reliable partner!
Top notch technical talent! Great price. Strong ownership/partnership and reliability!
Elan Kaplan
Touch Commerce
They possess and understand a creative, aggressive development strategy.
They were very flexible to our needs throughout and were able to quickly fill the roles we needed to fill. They also contributed to new processes as our company and client expectations matured. Also, they didn’t impose anywhere near as much overhead on us as a typical outsourced firm will. This allows them to offer more competitive prices. They possess and understand a creative, aggressive development strategy. Rather than requiring line-by-line code specifications, they get involved in understanding the project and contributing to specifications.
Jim Van Baalen
Touch Commerce
Far better value than any of their competitors.
They handled the UI and the design side for us. We were really happy with the design and the ease of the UI. They’re also a far better value than any of their competitors. They were able to do the project for substantially less than anyone else. We received everything at or above the quality that we hoped for. We’ve already recommended them to multiple people.
Dean Schumacher
Co-Founder, TopOut
Great job of sticking to all of the deadlines!
DigitalMara does a great job of sticking to all of the deadlines that we give them and communicating about the challenges they face well in advance of them. They are also willing to provide very candid feedback about whether or not specific goals are feasible within the amount of time we’ve allotted to them, so there are never any big surprises in that regard.
Jim Van Baalen
Business Development Consultant, Touch Commerce
Professional team and transparent cooperation!
Working with DigitalMara has been a pleasure. Everyone involved has been very forthcoming and professional in their customer interaction. All the set goals have been achieved in a timely and cooperative manner. This allowed KIVU to have a feature ready with a fixed budget and scope, exactly as it was required. I am recommending this company and am looking forward to a potential future collaboration with DigitalMara. Together we achieved a great and flexible extension to our team.
Christian Weichselbaum
Managing Director, KIVU Technologies
Team of professionals understood all our needs!
DigitalMara worked to improve our current software modules to enhance building performance through its lifecycle. They were engaged as part of our team and assisted with our workload much. It was a pleasure having DigitalMara be involved on our projects.
Tracy Abdipranoto
General Manager, Oztech
Agile process and highly professional Data Engineers.
DigitalMara worked on our Leadership Analytics platform. Their data engineers fit into our team and adapted to our methods of working quickly. This not only enabled us to develop the data pipe-lining systems, but to also rapidly improve the data quality within our systems.
James Ronan
Director of Software Engineering, DRAX Executive

Essential сomponents for e-commerce project success

  • Intuitive site navigation

    We assist in structuring clear product hierarchies and organizing them into well-defined categories, simplifying product discovery for customers. With streamlined navigation and interactive breadcrumbs, users effortlessly explore the website.

  • Unified customer experience and search flow

    By synchronizing interactions across all touchpoints, we create cohesive shopping experiences that seamlessly transition between platforms, ensuring consistency and convenience for users. Additionally, we pay specific attention to search tools. DigitalMara’s team enhances search functionality with robust filters and intuitive search tools, empowering customers to quickly locate desired products with precision

  • Adaptive design

    Creating adaptable, user-centric online storefronts ensures seamless experiences across various devices, automatically adjusting to optimize viewing on desktops, tablets, and mobile phones.

  • Effortless payment flow

    Implementing transparent and frictionless checkout processes minimizes cart abandonment, offering features like one-click payments for registered users and seamless integration with third-party payment gateways. Additionally integration of diverse payment options, from traditional credit cards to digital wallets and buy-now-pay-later services, accommodates varied customer preferences, facilitating smooth transactions.

  • Enhanced search engine visibility

    By refining technical elements such as site structure, navigation, and loading speed, we bolster search engine rankings, enhancing online visibility and attracting a broader audience. You can be sure that we prevent all SEO recommendations for making your e-commerce project visible for your customers.

  • Robust security measures

    We deploy stringent cybersecurity protocols to fortify against potential threats, safeguarding sensitive data and ensuring compliance with stringent data protection regulations.

Our engagement models for custom software development

Fixed price

Ideal for: small projects with a fixed budget and timeline, MVP development

  • one-time full payment
  • clear project requirements
  • control over the project is on our side

Time & Material

Ideal for: mid-size and big projects with a flexible timeline

  • payments for actual work performed
  • raw project concept; requirements can change
  • more control over workflow
  • ability to pause the project at any agreed time and scale up

Dedicated team

Ideal for: complicated projects involving a long-term collaboration, or to fill skill gaps in your team

  • monthly payments based on team size
  • requirements are unclear and may change over the project
  • full control over the team and workflow
  • low rotation on the project ensures better understanding of the environment

Staff augmentation

Ideal for: Short-term projects, filling skill gaps in your team.

  • Beneficial for handling specific tasks or segments of a project.
  • An expert seamlessly integrates into your in-house team.
  • Maintain complete oversight of the team and project workflow.
  • Payment based on actual time and completed work.

Post-development support

Ideal for: post-release additions and fixes

  • dedicated Team – The customer plans to expand the business and expects a lot of changes and add-ons. A part-time or full-time dedicated specialist or a full team can be assigned
  • subscription – The customer needs several hours per month for a specific service. Extra tasks are transferred to the next month or can be done on overtime
  • separate projects – The customer gathers details of bugs and change requests. These are implemented over several months as separate projects
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