DigitalMara participated in Techarena 2025, held in Stockholm, Sweden, on February 20 – 21. Recognized as one of Scandinavia’s premier tech and innovation gatherings, the event attracted industry leaders, entrepreneurs, and experts to explore the latest trends in technology, sustainability, and global business strategies. Discussions centered on emerging innovations, market disruptions, and the future of entrepreneurship. Here’s a recap of some key highlights and takeaways from the event.

The main theme of Techarena 2025, “Becoming the Best in the World,” set the stage for a bold exploration of innovation, excellence, and global leadership. The event focused on how businesses, startups, and tech leaders could push beyond boundaries to achieve world-class success. Through cutting-edge discussions, hands-on workshops, and inspiring keynotes, participants explored strategies, technologies, and mindsets necessary to compete at the highest level. Whether it was mastering AI, revolutionizing industries, or redefining customer experiences, Techarena 2025 challenged attendees to think bigger, act smarter, and strive for nothing less than being the best.

Key highlights
Techarena 2025 delivered a compelling lineup of discussions, keynote speeches, and technology showcases, bringing together some of the most influential voices in business, innovation, and policymaking. Sir Richard Branson captivated the audience with his perspective on entrepreneurship, emphasizing the importance of taking risks, embracing failure, and fostering a culture of innovation. He highlighted how adaptability and bold decision-making have been key drivers of Virgin Group’s global success.
Tony Hawk, a legendary athlete turned entrepreneur, shared his experience in personal branding, discussing how digital transformation has reshaped industries far beyond traditional sports. Marc Randolph, co-founder of Netflix, took a deep dive into the evolution of the streaming industry, explaining how data-driven strategies and an experimental mindset enabled Netflix to revolutionize entertainment consumption.
Beyond the keynote speeches, panel discussions covered a wide range of topics, including the ethical dilemmas of AI and Machine Learning, the transition to green technology and its impact on businesses, evolving cybersecurity threats in an increasingly digital world, and the role of emerging markets in driving global innovation. Experts debated the future of automation, the implications of quantum computing, and the ways in which businesses can prepare for upcoming regulatory changes in the tech sector.

The event also featured interactive exhibits and hands-on technology showcases, where attendees explored advancements in autonomous robotics, Blockchain applications, immersive AR/VR experiences, and next-generation cloud computing. Companies demonstrated how AI-powered analytics are transforming industries such as healthcare, finance, and logistics, while sustainability-focused innovations showcased new solutions in renewable energy and eco-friendly manufacturing.
Startups
Techarena provides a brilliant opportunity for startups with its Top46 Competition. From hundreds of applications, the strict jury selects 46 teams to present their project on stage in front of a live audience. This year there were 6 domain categories: AI & Software, AI & Workflows, Biotech & HealthTech, Sustainability & AgTech, Energy & DeepTech, and Retail, AR, Experience, Gaming.
The winner of 2025 is Vesiro, a Swedish startup that is revolutionizing database search performance with a cost-efficient and sustainable solution. Their technology significantly improves search speed while reducing server costs and energy consumption. By optimizing performance without requiring system changes, Vesiro is paving the way for more efficient and eco-friendly data management.
DigitalMara
Our Chief Commercial Officer, Kseniya Litvinchuk, attended Techarena 2025 and shared her impressions:

“These were two intense days of countless meetings and invaluable conversations with the incredible business community. Techarena proves to be a true hub for innovations, bringing together forward-thinking startups and companies, and visionary entrepreneurs. It was truly inspiring to see how sustainable technologies and solutions are shaping the future, driving both business efficiency and positive environmental impact.”
