Fixing an Online Sales Funnel with a More Personalized Approach
DigitalMara developed a customizable, scalable solution efficiently connecting website visitors with sales reps.
About the client
Telecommunication company from the US
Our client is a telecommunication company located in the USA that actively utilizes its website to sell its products and services. They needed to improve communications between website visitors and the client’s sales team.
Challenge
The client’s website faced persistently high bounce rates, leading to lost revenue. To overcome this challenge, they sought to implement targeted, highly personalized visitor support to guide users through key bottlenecks in the customer journey.
Approach
When the client first reached out, they needed a strong development team assembled urgently. We quickly formed a core team to initiate the project and soon expanded it to ensure all requirements were met efficiently.
The developed solution obtained the following key features:
- Chat that enables communication between sales agents and website visitors.
- Business rules define when a sales rep needs to connect.
- A/B testing tools help learn and improve.
- Matching sales agents with customers based on their specific needs.
- Topic-based script trees for sales agents.
- Integration with the client’s website.
Results
The client received the following results:
- Significantly lower bounce rates, indicating improved user engagement.
- A 27% increase in conversions, driving more business growth.
- Enhanced customer experience, with personalized interactions that boost satisfaction and encourage repeat purchases.
- Valuable, actionable insights into user behavior, helping optimize the website for even better performance.
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