Personalizing the Path to Purchase for Website Visitors

Our client requested a system that would automatically process the personal data of their website visitors to help online sales reps make strategic moves toward closing deals. All data should be safely stored in the cloud. At the same time, all actions with data must comply with security standards.

The product idea was swiftly taken through discovery, technical specifications were outlined, and a software architecture document was drafted. This approach ensured the successful execution of a development roadmap aligned with the allocated budget.

The developed solution obtains the following key features:

• Collecting and storing website visitor data.
• Clustering sessions of each website visitor for comprehensive analysis.
• Viewing website visitor data for customized offers.
• Configuring business rules based on accumulated user data.

We enabled two major applications of interaction data: matching website visitors with sales representatives best suited to their areas of expertise and providing sales representatives with a visitor’s interaction history to help them craft a more personalized pitch.

The client received the following results:

• The client raised the efficiency of their website as a sales tool by approximately 30%.
• Potential customers are not subjected to annoying offers that don’t align with their wants or needs.
• Sales reps don’t waste time ineffectively communicating with website visitors.