Software development services for StartUps

Startup product development requires a special approach, due to market demands and short timelines. In a tough competitive environment, you must be fast and flexible. Creating a realistic Minimum Viable Product is a distinctive stage for startups that defines their future. So it’s crucial to prioritize and include in the MVP version functionality that really works and can impress your potential investors and early users. DigitalMara professionals are keen developers for startups. In a short time, we build an MVP with core functionality and design that can be scaled to a full-fledged solution in the future. You will get a top-notch MVP of your software product in 3 months, bring it to the market, gain feedback on your idea from the audience, and then concentrate on sales and marketing. 

Startups can follow various routes in software development; one way is to start not from an MVP, but from a prototype. Creating a prototype is a fast and efficient way to test your basic concept and detect errors in the early stages. Startups have to be flexible and ready to adjust their direction in this process. A prototype is a functional and interactive model of your software product, visualizing user flow and giving the idea of the design and layout. DigitalMara is a development company with a deep understanding of the special needs of startups. In 1 month, we will develop a clickable prototype that you can demonstrate to first users and potential investors. With the proper prototype you can attract an audience, achieve buy-in and then proceed with MVP development. 

In some cases, startups start software development in-house or with another team and have already created a prototype, MVP or even ready software product. But for some reason, it doesn’t work for the market and is not popular among users and investors. It’s not necessary to start all over from scratch. Product rebuilding is another solution: change the design, layout and user flow, migrate to another technology stack. DigitalMara’s team consists of qualified professionals dedicated to software development for startups, who can join your project at any stage. We will inspect your already existing code thoroughly, identify weak and strong points, and define an optimal approach for rebuilding. Based on your needs, we can make functionality updates, add new features, and connect your application to third-party tools and services.

Business analysis is a vital research stage of software development for startups. Correct analysis can have a significant impact on the quality and performance of the software product developed. Together, we will define and analyze your business and user goals, the functional and non-functional requirements, and validate your idea. The knowledge and evidence gained can be turned into a viable product. We will make an assessment of the requirements and from that point create a roadmap and concept of UX design architecture.

Design refers not only to screens, but to a whole user journey map that displays the logic, functionality and workflow of your software product. DigitalMara designers and software engineers work as one team to build a seamless UX with intuitive user interactions. We can create responsive and performance-driven designs from scratch or review your UX and revamp your existing product. DigitalMara sticks to the best practices of user experience and design trends. We can use your mockups, standard patterns, or create a fully customized interface.

Quality assurance, including continuous testing, is a crucial part of software development. It’s important to test your product from the users’ perspective, following in-app processes step by step, and to detect any issues in the early stages.  DigitalMara provides a full range of QA services, including consulting, testing, and technical documentation. Our QA engineers carry out tests to evaluate performance, load, and security, and ensure that your product provides a flawless user experience on all platforms and devices.