Lead generation is an egg-dance for marketers. AI technology allows businesses to increase revenue and earn more traffic and engagement through better conversion and a more pleasant customer experience. The popularity of AI in the world of business is based on chatbots and personal assistants. For sure you are familiar with Alexa or Siri. But AI is much more widespread and useful, than just a pocket assistant option.
DigitalMara experts forecast how AI technology will transform digital marketing in near future:
1. Intelligent Chatbots as Real-time Communication Experts.
They have a wide range of benefits:
- time and cost reduction
- 24/7 customer support
- human resources saving
- individual responses at FAQ
- falling customers through the funnel
- accommodating with different software
2. Personalized Customers Experience With Machine Learning.
Cookies and ad targeting methods allow to do remarketing campaigns and bring customers back to a website or a marketplace. Machine Learning can make this process quite more efficient. The technology checks the behavioral pattern faster and more accurately than any human can do.
3. Lead Generation via using AI.
This technology is a perfect nurturer for the leads. Applications with well-developed AI contribute to the business with previous preferences of customers and collected data. Also, AI can manage account manager schedules and meetings making the working day as efficient as possible.
There is no doubt, innovative use of AI technology may have a significant impact on your company’s profit. Your clients have the personal approach experience and are offered custom solutions based on their preferences and behavioral patterns. Sales teams and marketers have access to insights that come from AI and big data analysis, which allows them to build successful digital campaigns.
DigitalMara has an extensive experience in developing AI solutions. We are ready to build a tailored solution for your business.
Contact us to explore all opportunities.
