As companies increasingly explore how AI can enhance everyday work, many teams are looking for practical ways to integrate AI tools into their existing workflows. To support this goal, VisualComponents partnered with DigitalMara to organize a tailored AI workshop for their product management team, focused on demonstrating how AI can improve daily PM tasks and streamline operational processes.
Request and organization
VisualComponents approached DigitalMara with a request to conduct an AI-focused workshop addressing several practical use cases. These included generating release notes, exploring early-stage product ideas, conducting market and competitive analysis, and configuring Microsoft 365 Copilot to support everyday product management activities.
The entire organization process took a couple of weeks. During this time, DigitalMara focused on selecting the right expert who could deliver relevant and actionable knowledge. The key requirements for the speaker included strong facilitation skills, experience presenting real-world AI applications rather than purely theoretical concepts, and a deep understanding of product management workflows and how AI can enhance them.
Once the expert was selected, the next step was to finalize the organization, including the date, time, and format of the session. The workshop was conducted online via Zoom, ensuring accessibility for the entire team and allowing the session to be recorded so participants could revisit the material later.
The speaker then prepared the presentation materials based on the client’s workshop objectives, which included:
- Demonstrating how AI can be applied to product management workflows.
- Focusing on workflow improvements and process streamlining, such as task creation and management, follow-up communication with customers, market and competitive analysis, and general efficiency improvements in daily product management activities.
Client’s review
What William Smith, Technical Solutions Director at VisualComponents, says:
“Our AI workshop with DigitalMara was an excellent experience from start to finish. They did a great job identifying a strong subject matter expert and were very supportive in coordinating upfront discussions so we could align on the workshop agenda, structure, and learning objectives. The pricing was competitive, and the overall engagement felt well-organized and thoughtfully tailored to our needs. Based on this experience, I would absolutely work with DigitalMara again.
A special thank you goes to the instructor, Vladmir, who did an outstanding job throughout the workshop. His learning materials were clear and practical, and he expertly facilitated discussions, delivered engaging demos, and handled live Q&A with confidence. Most importantly, the workshop had a tangible impact on our Product Management team by providing hands-on exercises that helped streamline day-to-day work — particularly in creating mockups and prototypes to better articulate product vision and requirements to scrum teams and other stakeholders. A true 10/10 experience.”
Final words
DigitalMara can support companies in strengthening their teams through tailored workshops and webinars designed to address real technology and business needs. These sessions combine practical expertise with interactive learning formats that help participants apply new knowledge directly in their everyday work.
Depending on the client’s objectives, sessions can cover a wide range of topics, including emerging technologies, software development practices, cloud solutions, system architecture, DevOps, data engineering, AI applications, and modern engineering workflows. Each event is fully customized to ensure it offers relevance, engagement, and tangible value for participants.
